The Singapore Workforce Development Agency (WDA) wants to see more talent developed in the creative industries. Quite a few companies are now offering the Singapore Workforce Skills Qualifications for the Creative Industries (CI WSQ) including the Institute of Advertising Singapore.

A new MOU was signed on 14th November to further push this initiative. Twenty-one companies and associations signed up for adoption of this qualification. These included Association of Independent Producers Singapore (AIPRO), Association of Media Owners Singapore and MediaCorp’s spin off, the Singapore Media Academy.

The advantage to companies and individuals is that the WDA subsidises some of the cost of the training. This has been a tremendous boost to training companies like SMA and organisations such as IAS which focus on education.

Despite this financial help, private education institutions like Marketing Institute of Singapore and MDIS continue to attract mature students who want to further their education.

Commenting at the MOU signing ceremony, Wong Hong Kuan, Chief Executive at WDA, said, “The media industry is a fast-growing and rapidly-evolving industry that constantly seeks new ideas and novel offerings. Therefore, it is important that media professionals constantly upgrade their skill set to thrive amid the ever-changing landscape.”