The World Federation of Advertisers (WFA) has opened its first office in Asia. The Director of Communications, Will Gilroy will relocated from Brussels to Singapore thus giving WFA its first permanent presence in the region. This decision reflects how critical Asia Pacific has become to global members of the Federation as well as the larger regional brands. WFA will work closely with the national advertiser associations. It has already been active in the region since 2004 when it held its first meetings with national advertiser associations and has organised several events since then. The last was the 2012 Global Advertising Summit held in June in Singapore.

The new office is located at 24A Ann Siang Road within Singapore’s Chinatown district. Contact by email is w.gilroy@wfanet.org.