AdAsia’s partner, the CMO Council (Chief Marketing Officer), wants to know how you assess global marketing vitality and direction. AdAsia subscribers are invited to share with the CMO Council your experiences and predictions. You can join the 350 advisory board members worldwide in completing the 42-point survey. This audit is lengthy and wise-ranging but it is invaluable to senior marketers by helping them calibrate prioritise and make a business case for marketing investments. Thousands of executives rely on this peer-based research for annual planning and spend allocation.
All the information is kept confidential, and only the aggregated findings and selected analytics are shared with members worldwide. This year the Annual State of Marketing 2012 has even more depth and dimensions, including regional market insights and an analysis of CMO compensation and benefit packages.