Ever wondered what makes a creative idea breakthrough and sets it apart from your competition?

What does an ad agency expect from a client to arrive at that brilliant idea? How do you evaluate a good creative idea and recognize its potential to make your business more competitive and ultimately more profitable? This course will give you answers to all of the above and more.

It will help you understand the inner workings of an advertising agency, the kind of people you will interact with and their roles and responsibilities. It also covers how traditional advertising has moved on to a more complex 360 degree model which now includes digital and social media.

You will learn how to write a good brief and evaluate creative work through a series of tasks and assignments. The course is a good mix of information sharing and interactive tasks.

It is a course for anyone who works with advertising agencies or wants to know more about how they operate.

AdAsia Academy is offering this 3-Wednesday evening course starting on (Date to be confirm) at the Marketing Institute of Singapore, 51 Anson Road, from 7pm to 10pm. This is a unique course unavailable elsewhere in Singapore. Investment: $380.00 per person

To register for this course or ask for more information, contact info@adasia.com.sg


About the trainer: The course will be conducted by Seema Punwani who is currently Regional Group Account Director with Ogilvy in Singapore. She has been working in the advertising industry for last 12 years since she graduated from Business School where she majored in Business and Marketing. Her work experience ranges from Integrated 360 communications to CRM, Digital, Above and Below-the-line Advertising. She has worked on various regional and global brands like Singapore Airlines, Hewlett-Packard, MasterCard, Motorola, UPS, Procter & Gamble, Nestle, DBS and Unilever.


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