AdFest is adding another first this year. The annual advertising festival in Pattaya, Thailand, is hosting the first Asia Pacific chapter of the World Producers Summit. On 19th March there will be a closed door, half-day forum to raise awareness of industry-wide problems for the purpose of elevating the effectiveness of the production business in Asia Pacific. Attendance is strictly by invitation only and restricted to registered delegates of AdFest who are owners of production companies. Hosting the World producers Summit will be Francois Chilot of Les Producers, Steve Davies of APA and Matt Miller of AICP.