Xaxis, which describes itself as the world’s largest audience buying company, has announced the opening of a new headquarters in Singapore to serve the Asia-Pacific region. The company plans to enter markets in India, Malaysia, Taiwan, Vietnam, Indonesia and Hong Kong in the next six months. Michel de Rijk has joined as Managing Director from digital ad firm EyeWonder.

“As the largest audience-buying company in the world, Xaxis has an unmatched understanding of the global digital media-buying space along with local presence and expertise in each market it operates in,” said Rijk.

Xaxis is a GroupM company and part of WPP with offices in 16 countries.