AdFest, the regional creative ad show, has announced the launch of the Young Lotus Marketer Workshop. This will be hosted by Leo Burnett Asia Pacific. This new section will take place simultaneously with the 9th Young Lotus Creative Workshop.

The Young Marketers Workshop is aimed at advertising managers, brand managers, business development managers, communications managers, marketing managers, media managers or sales managers, and is designed to help them develop more effective, creative brand campaigns.

“We have lined up a comprehensive series of sessions which will be led by managing directors, strategists, and creative leaders,” said Saurabh Varma, Chief Strategy Officer of Leo Burnett Asia Pacific, who will chair the new workshop.

Jimmy Lam, President of AdFest added that by doing this AdFest was supporting the future of the industry.