YouTube has announced the launch of a localised service for Singapore.
Adam Smith, Director of Product Management for YouTube in the Asia Pacific region noted that Singaporeans have already been an extremely huge and important audience on YouTube.
In unison with this launch, YouTube has forged partnership agreements with Singaporean media companies, including Interactive SG, Valleyarm/ Music Services Asia, World Sport Group, Warner Music Group, Refinery Media, and Oak3. Youtube has signed a licensing agreement with the Composers & Authors Society of Singapore Ltd (COMPASS) that enables music artists to earn revenue on YouTube. Revenue is generated when advertisements are shown against YouTube partner’s videos.
The YouTube Partner Programme will also be open to Singaporean video creators. This programme allows local content creators who make original, high-quality videos on a regular basis to become content partners with YouTube and monetise their work on the site through advertising.